IYBS Local Strategy & Systems
Tools I Use

The software stack that runs IYBS Local.

Every tool here is in active rotation. Not a comprehensive list. Not tools I tried once. Tools that earn their seat.

Some are partner links. Some are services I sell directly. Some are free tools I built. I'll tell you which is which on each card.

Partners Services Free Tools
01

Partners I recommend without hesitation.

These are software companies I run my business on. The buttons are referral links. Signing up through them costs you nothing extra and earns me a small commission, which keeps the lights on around here.

01

MailChimp

Stay top of mind with the customers you've already earned. The one who hasn't called in three months sees your newsletter and remembers you exist. IYBS Local's newsletter runs on MailChimp; their Partner tier lets me hand campaigns off to clients without locking them into something they can't manage.

Get MailChimp

02

Vibe (CTV ads)

Show up on the TVs in your customers' living rooms. Your business runs an ad on Hulu, Peacock, ESPN+, and dozens of other streaming services, in just the zip codes you serve, at a budget you set. You pick the audience. You pick the spend. No production crew needed.

Get Vibe

03

GoDaddy

Own your name on the internet. Buy the domain that matches your business before someone else does. Set up the email forwards. Point the DNS. The kind of work that has to happen once and never again. Most of my own domains live at GoDaddy.

Get GoDaddy

04

SuiteDash Reseller

Stop juggling four tools to run one client engagement. Your client signs the proposal, joins the project portal, uploads their files, gets the invoice, and messages you back. All on one login with your branding. I'm a SuiteDash reseller, which means I handle setup, branding, and ongoing support so you don't have to learn the platform.

Talk About SuiteDash

02

My hosting service. Built for owners who'd rather not think about it.

Managed hosting, monthly maintenance, and unlimited support requests, all on one plan. WordPress or static HTML, both supported. I run the server. I update the plugins. I fix the things that break. You run your business.

$300
Per Year, Flat
2 Hr
Of Work Included Monthly
Daily
Automated Backups
SSL
Always Included

What's included monthly

  • Content updates and new pages
  • Visual and style adjustments
  • Contact form changes
  • Theme and plugin updates

What runs in the background

  • Secure managed server with SSL
  • Automated daily backups and restore
  • Unlimited support requests by portal or email
  • 1 to 3 business day turnaround

Talk About Hosting

03

Free tools I built.

Quick utilities for independent owners. Drop your email to get access. No upsell after, no spam, just the tool.

Visibility

Visibility Checker

A quick check for whether your business is showing up when customers search with the newer recommendation and search tools. See where you appear, where you don't, and who's being recommended in your place.

Request Access →
Brand Voice

Brand Voice Profile

A guided profile that turns your existing content into a clearer voice guide for anyone writing on behalf of the business. So your marketing sounds like you, even when someone else writes it.

Request Access →
Email Signature

Email Signature Generator

Build a professional HTML signature in under two minutes. Add your team, pick your colors, paste it straight into Gmail or Outlook. Free with email opt-in.

Request Access →
Stay In The Loop

Get the Memos.

Practical playbooks for independent operators, sent every other Thursday. New tools, new workshops, and how to actually use what you already have.

See The Memos