The customers you already worked hard to win once. The ones who came in, bought, and disappeared. In the next hour, we find your customer list wherever it lives, write the email that brings them back in your real voice, and stage it as a draft ready to send when you're ready. Then we set it up to keep doing this on its own, so you never have to remember to send it again.
The cheapest customer to bring back is the one who already bought from you once. They know you. They paid you. They liked you enough to walk in. And then they disappeared. Not because they're upset. Because life got busy and they forgot.
Your past customers are revenue you've already paid for. The only question is whether you ever ask for it back.
Most independent owners spend ads, time, and energy chasing brand-new customers while a list of past customers sits in a spreadsheet, a notebook, a POS export, or an old email account, untouched. Not because they don't know it matters. Because writing a "come back" email feels awkward, picking the right tool feels paralyzing, and the thought of doing this every week forever is exhausting.
This workshop ends all three. One hour. Live. We find your real past customer list, write the message that brings them back in your real voice, stage it as a draft ready to send when you are, and set up the system that handles the rest from then on. You don't add a new job to your week. You add a quiet system that runs in the background while you run your business.
Six steps, in this order, with me on your screen helping you through each one. Not a lecture. A working session on your actual customers.
Most owners don't realize how many places their customer data is hiding. POS export if you have one. The receipts folder. Old spreadsheets. The signup notebook on your counter. An old email account you forgot about. Square, Toast, Shopify customer exports if you sell that way. Contacts in your phone (with the specific process to pull them off cleanly, which most owners have never been shown). I walk you through which sources you have, how to pull from each one, and what to do if a source doesn't export the way you'd expect. By the end of step one, your customers are in one place and ready to use.
Account, sender name, your branding, your list imported and cleaned. You drive. I'm on your screen telling you what to click and what to skip. Most of the trust mistakes new senders make happen in this setup. We avoid all of them because I've seen all of them.
Not a discount blast. Not "we miss you." The kind of email a regular would actually open and respond to. You draft it. I read it out loud back to you. I tell you where it sounds like a template and where it sounds like you. We rewrite together until it reads like something you'd actually say if a past customer walked back in your door tomorrow.
Not a live send during the workshop. Some owners will have their list ready in the room and some will need another day to finish pulling it together, and nobody should feel behind. So we put the email in your drafts, fully written, formatted, addressed to the list we just built, with the subject line tested and the awkward sentences read out loud and rewritten. You hit send the next morning on your own time, when you've had a chance to read it once more in your normal headspace. The work is done. The press is yours to decide.
The whole point of this workshop isn't a single email. It's a system that quietly emails the next customer who goes quiet, and the next one, and the next one, without you remembering, opening anything, or writing a new email. You set it once, in the room with me. Then it runs in the background while you run your business. The first email you send during the workshop is the proof. The autopilot is the product.
Specific to what you sell, when your customers buy, and what would make them come back a second and third time. Not a generic content calendar. Your business, your customers, your next month. The reason most lists go quiet two weeks after they start is the owner ran out of ideas. You leave with the next four already on paper.
A tutorial shows generic best practices. A workshop looks at your actual past customers, what they bought, when they bought, and gives you a specific message that fits the relationship you actually have with them.
You hit a step in a tutorial, half your customers don't import, you Google it, you read three forum threads, you try a fix, it still doesn't work, you give up and close the tab. In a workshop, you raise your hand. I fix it. We move on.
You've been meaning to email your past customers for a year. You've probably watched a video about it. You haven't done it. The workshop ends with the email written, drafted, ready to send, and the autopilot running. All you have left to do is press the button on your own time. That's the whole point.
Same workshop, two ways to attend. In-person at Tabor 100 in Tukwila, or online from wherever you are.
7100 Fort Dent Way, Suite 100
Tukwila, WA 98188
Tabor 100 is a nonprofit serving the independent business community in the Puget Sound region. The in-person workshop is hosted in their Business Development Center, featuring versatile event rooms with built-in 360° Meeting Owl hybrid video so online attendees get a real production, not a wobbly laptop camera. Free parking on-site. Convenient to I-5 and I-405.
You'll be clicking through setup with me. A phone or tablet won't cut it for this one.
The one you use for customer communication.
A spreadsheet, a notebook, a POS customer export, an old MailChimp account, contacts in your phone, a stack of receipts. Doesn't have to be tidy. We clean it together.
The specific person you wish would walk back in. Picturing them while you write the email makes it sound like you, not a template.
Refund policy: if you show up and it's not what you needed, send me the receipt and I'll refund you.