About IYBS Local

Hello!

annette-IYBS LocalI’m Annette Washington, Executive Director of IYBS Local.  I have been a small Business Owner for more than 30 years.  I consider myself an advocate for small business owners and my main goal has always been to help business owners grow their businesses online by being equipped with the right knowledge that will allow them to make informed decisions.

The online marketing landscape is scary for many of our clients.  They either don’t know how to navigate the World Wide Web for marketing their business or they don’t care to learn.. which is ok, after all, they do wear many hats..  do we really need to add another?

The truth is, the Internet has made it possible for SMB to be on the same level as the big corporations when it comes to marketing a business online.  In fact, I’d go as far as to say that we actually have a real leg up, because our business comes from right here at home.  We’re real people in our customers eyes, not some big wig who is only accessible after going through layers of ladder climbers.

We are a boutique digital marketing agency based in Renton, Washington. Staying small and focused, we strive to be your off-premise, in-house marketing team that plays a vital part in your business. Our mission is to educate Small Business owners on how to take advantage of the many opportunities available online to successfully market their business on a local level. At the same time, we want to be available when you’re ready to take the next step in growing your business using online marketing strategies that work for your business.

About IYBS Local

What to Look For In a Boutique Digital Marketing Agency?

Questions you should ask when choosing a Boutique Digital Marketing Company.

Who Will I Be Working with On a Regular Basis?
It’s always great to have a point of contact.  Larger marketing companies may assign an account manager, mid-size to smaller companies will sometimes outsource the services to other companies,  freelancers, or handle everything in-house.  Which ever the case, just make sure you know who to call if you have questions.
Which Industries Do You Generally Work With?
Many digital marketing companies specialize in one industry. Others don’t have specialization in an industry, but in a specific marketing channel or area like social media or paid advertising.  It’s good to know if what you need is something that the marketing company has experience in. Ask questions to see if there is a good fit.
If I Decide to Cancel, What Happens to the Work You Did For Me?
Always get the facts before you sign.  It will save headaches and lost assets in the long run.  Some marketing companies build your marketing campaigns on their own platforms under their business name.  This means that whatever they do for you does not belong to you and disappears after you stop paying.  Keep in mind that this practice is not always a bad thing, you just need to be aware of this fact before you sign.
What is Included In The Contract?
What are you paying for? You’ll know what is included in any services the marketing company performs for you.  Ask specific questions until you are clear on what you services you will be receiving.  This information should be clearly written and explained in the contract.
What Is the On-boarding Process?
You need to know how much time you will need to dedicate to the marketing campaigns and what expectations the marketing company requires from you in order to get the best results from your campaigns. You’ll find out the types of information they need, their reporting process, an estimate of how long the process should take, and what you should expect as a client from the digital marketing company.
Why Choose a Boutique Digital Marketing Agency?
A Boutique Digital Marketing Agency can be best be described as your in-house, off-premise partner.  We focus on offering personalized digital marketing services built and designed by you.  We get to know your company (even better than you know it yourself) and your goals.  We are your business advocate who specializes in solving problems that take you from where you are now to where you want to go.

How We Work:

There are 3 strategic plans that we use to work with our clients. We help them decide which strategic plan will work best for their specific situation.

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DIY (Do it Yourself)

• You like tinkering and want to do it yourself, this is for you
• You have the time available because you have a staff that does the work, a business that doesn’t require a lot of manual work, or not many customers
• You like to learn new things that will drive your business sales
• You know your way around computers and are comfortable with using social media and other web assets.
If you answer “that’s me” to any of these statements, then this type of service is for you..

DIWY (Do it With You)

• You like tinkering and want to do it yourself, this is for you
• You have the time available because you have a staff that does the work, a business that doesn’t require a lot of manual work, or not many customers
• You like to learn new things that will drive your business sales
• You know your way around computers but you’d like a little hand holding to get you through the steps needed to accomplish your online marketing goals.
• You’d like one-to-one guidance on how to accomplish each task
• You’d like someone to make sure you stay on task with an action plan checklist
If you answer “that’s me” to any of these statements, then this consultative type of service is for you..

DFY (Done For You)

• You Don’t have time to fool around with online marketing, but you know it’s something that needs to be done in order to get more new leads
• You don’t understand how any of this online stuff works and you don’t want to fool around with any of it.
• You barely use the computer to check your email
• You want a semi-push-button solution to getting your online marketing setup and working for you.
If you answer “that’s me” to any of these statements, then this type of service is for you..