Blog | IYBS Local

17 Video Content Ideas

In today's fast-paced digital world, managing your social media presence can be a time-consuming task. As a business owner, you might find that the constant pressure to create engaging content, respond to comments, and stay up-to-date with the latest trends is taking away from your core business activities. This is where a SocialTalk Posting...

Do You Know Your Greatest Marketing Assets?

You are a sales agent. For real.. You might not think that you remain in marketing and sales, however if you own or work in a small company-reconsider. When you're in company on your own - whether you like it or not, seem like you're proficient at it or not - you are a marketing and sales individual. I tell my marketing customers and those...

5 Steps to Building a Profitable Online Marketing Calendar

Let's say it’s January and besides white sales and your resolution to get your life organized, it’s officially the unofficial “clean up your computer month”. That means backing up your hard drive, organizing folders, email and such. All good tasks that should definitely be performed more than once a year, but if you haven’t, this is the month to...

The Care and Feeding of Your Domain Name

Many business owners take their domain name lightly. Once it is purchased, they don’t think about it anymore. Until something happens to it.

4 Warning Signs that Your Website Needs a Redesign

Here at IYBS Local, we want to make sure your business looks irresistible online. Our experts have compiled a list of 4 warning signs that your website might need a total redesign. 1. Your site takes more than 3 seconds to load If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to...

To Hire or Not to Hire a Full-time Marketing Director?

To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you. As with any HR activity, there is additional work required of...

How Much Should I Spend on Digital Marketing?

It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages. Why do companies engage in digital marketing? Companies invest a lot in online marketing, mainly because it is effective in more ways...

How Optimizing Your Websites and Landing Pages Will Increase Conversions

It might surprise you to know that a lot of business owners don’t optimize their websites. And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the impatience of today’s web surfer. In fact, everything on websites and landing pages can be optimized and refined...

Subscription? They Did it with Chicken!!

If you need more proof that we're in a "Subscription Economy" you should check out KFC's Seasoned Tickets campaign. The Subscription Economy ™ is a phrase coined by CEO of Zuora, Tien Tzuo to describe this new era of companies and business models and fully takes advantage of...