At IYBS Local, we are veterans when it comes to PPC (Pay-Per-Click) campaigns. We see so many small businesses make mistakes when they are getting started. 
Here are a few you should avoid:
1. Failure to Identify a Realistic Budget.
When you start a new campaign, you don’t know what will work and what won’t. Your budget shouldn’t be too low or too high. Your budget should be enough to test your audience for future optimization.
2. Having Unrealistic Expectations.
Think of the first campaign as a test that may not be profitable, but will be a good learning experience. If your website is optimized for SEO, you may expect to see immediate results from your PPC ad campaign. Be patient for the first few weeks.
3. Not Testing Your Conversion Funnel.
Use test users to explore and test the site from a variety of devices, and if the funnel guides the users smoothly.
Did you make some digital ad campaign mistakes before? Leave a comment below.