Our Blog
To Hire or Not to Hire a Full-time Marketing Director?
To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you. As with any HR activity, there is additional work required of...
How Much Should I Spend on Digital Marketing?
It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages. Why do companies engage in digital marketing? Companies invest a lot in online marketing, mainly because it is effective in more ways...
How Optimizing Your Websites and Landing Pages Will Increase Conversions
It might surprise you to know that a lot of business owners don’t optimize their websites. And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the impatience of today’s web surfer. In fact, everything on websites and landing pages can be optimized and refined...
Subscription? They Did it with Chicken!!
If you need more proof that we're in a "Subscription Economy" you should check out KFC's Seasoned Tickets campaign. The Subscription Economy ™ is a phrase coined by CEO of Zuora, Tien Tzuo to describe this new era of companies and business models and fully takes advantage of...
How to Increase Your Business Sales in 3 Simple Steps
Discover these 3 Simple Strategies That will Increase Your Business Sales and help grow your business this year.
Is There a Real Benefit to Getting a Google Local Business Listing?
For just a little work on your side, you can take advantage of a Google Local Business Listing and all it has to offer local businesses like yours. But it only works when you put it into play and you optimize your Google Local Business Listing properly.
Are You Visible to 1.5 Billion YouTube Users?
Reach more 18-49 year-olds than any cable network with YouTube! Chances are, social media marketing has already helped you grow your business. So why not continue to harness social media’s power and reach by expanding to a platform that 30 million people visit every day? 6 out of 10 people prefer online video platforms to live TV. And YouTube has...
How to Utilize Pay-per-click Advertising to Get Instant Customers
Not Seeing Visitors to Your New Business Website? Use PPC to Get Instant Traffic and Customers. If you are a new business and you have gone through all the steps of getting your company website set up, and you have your social networks built and have been publishing content, you are probably wondering where your traffic is. Organic results from...
What is SEO and Why do you need it?
What is Search Engine Optimization (SEO)? SEO is the process of improving the visibility (ranking) of a website via natural searches on the internet by using search engine friendly elements such as relevant ‘keywords’ that best describe your business. Consider these facts: 1. Ninety-nine percent of customers looking for your services never scroll...
Use Reviews to Market Your Business
Use Reviews for Content Marketing to Promote Your Business Knowing how to use your positive business reviews effectively can aid in promoting your reputation, which in turn helps you to gain the trust and loyalty of your customers. When your content bank is running low, don’t panic as reviews are perfect for content inspiration. We have gathered...
