Pay-per-click (PPC) is an internet marketing advertising model where businesses or individuals who want pay a certain amount of money every time your ad is clicked. This is a way of buying extra targeted visits to your website. The sponsored ads that typically appear...
What Are You Missing That Could Help Double Your Business This Year? As we start the new year, it’s time to look forward to seeing what can be better this year. How can I get more new customers? How can I manage my time better this year? These are just a few...
There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online...
As business owners, we must ensure that our marketing efforts are worthwhile. We need to make sure that our website’s design and structure is at optimal levels to maximize our marketing campaigns. Having someone on your team that can analyze your website traffic data...
LinkedIn has many marketing tools that can be used to grow your business. Using these tools to raise awareness for your business, its credibility, and its impact will put you on the path to building your brand in an organic way. Here is a brief guide to some of these...
Smart online digital marketers know that their website is the most important part of any successful online business, and that a successful website covers every angle of the customer’s journey on searching for exactly what they’re looking for. If done...