Referral programs are transforming the way local businesses grow and attract new customers. In our digital era, mobile referral programs are especially potent, channeling the trust and influence of existing customers to optimize word-of-mouth marketing.This piece...
In the world of business, there’s no one-size-fits-all solution. However, when it comes to marketing, there's a formula that can set the stage for success: the marketing mix. By understanding and strategically blending these elements, businesses can craft a...
As a local business owner, you already know that Facebook (now Meta) can be an indispensable tool for marketing and customer engagement. However, are you leveraging its full potential, or are there some opportunities you need to take advantage of? While most...
Last week, we talked about the unique traits of Baby Boomers and Generation X and how understanding them is central to building your effective marketing strategies. We also presented examples of what items they might buy and why. Now let’s get to know the Millennials...
In today's dynamic and diverse marketplace, successful marketers understand the importance of connecting with different generations on a deeper level. By recognizing the unique tendencies, preferences, aspirations, dislikes, and purchase behaviors of Baby...
Last week, we outlined the advantages of using chatbots for your business. We also presented examples of how adding a chatbot service to your company can significantly impact customer experience and business growth. Now let's dive into the different chatbot...
