Rookie Marketing Blunders That Actually Turned Out Great

Rookie Marketing Blunders That Actually Turned Out Great

[Interesting] These days it’s popular to think of Marketing as a science.  With all the analytics available, platforms and tools that promise success if you just follow the numbers, it’s easy to forget that ultimately, marketing involves one major variable — human...
Top 7 Best of the Best Online Marketing Moves for 2019

Top 7 Best of the Best Online Marketing Moves for 2019

You have probably already been inundated with "the Best Of" and other recommended things you should watch, use, buy, or talk about in 2019. Many of these suggestions are worth their weight in golden nuggets so I've taken a few of the best of the best...
Got Google On Your Mind?

Got Google On Your Mind?

It isn't always easy to make sure that your business shows up properly when prospective customers do a Google search for your business online. You may even think that there is nothing you can do to make your business shine online without paying the sometimes...

Website Traffic- How Much Am I Getting?

A surprisingly high amount of business owners that I meet often ask me about their website traffic.  They simply want to know how to find out how many people visit their website on a daily basis or why it seems that no one is visiting their website. There are quite a...
SEO Audit: A Must Do

SEO Audit: A Must Do

How often should an SEO Audit be completed for your business?  Forty-seven (47%) percent said in a survey that a full SEO audit should be conducted every six months. An SEO Audit performed by an independent marketing consultancy, like IYBS Local, will give you the...
Remarketing Works! What is it?

Remarketing Works! What is it?

What is ‘Remarketing’?  After someone visits your website, remarketing allows you to follow them around as they continue to browse and then position your ads right in front of them! That’s a very effective marketing technique! Five Benefits of Remarketing: 1. It...