Are your visitors bouncing off your website?

Are your visitors bouncing off your website?

How to stop visitors from ‘bouncing’ off your website.  What to do? First, you need to measure your bounce rate, and you can use Google Analytics for this. This will show you what website pages have the most interaction i.e. those pages that visitors interact with the...
Promoting Positivity at all Times

Promoting Positivity at all Times

Did you know that 80 percent of all customers change their mind before making a purchase because of a bad review?  Bad reviews can create a poor reputation and a loss of revenue. With a world as connected as ours, it makes it imperative to respond to these reviews...
How much should your marketing budget be?

How much should your marketing budget be?

The U.S. Small Business Administration recommends a marketing budget that is 7% to 8% of your gross revenue  if your annual revenue is more than $5 million, and if your net profit margin is at 10% to 12%. For lower revenue and net profit margin, then maybe 2% to 6%...
You are on LinkedIn, Now start getting leads!

You are on LinkedIn, Now start getting leads!

You are already using LinkedIn so you must know it is an extremely valuable tool for you to get B2B leads.  But did you know that you need to be posting content to reach your target decision makers? 1. 94% of B2B marketers use LinkedIn to distribute content. 2. 10...
Important Facts about Digital Marketing

Important Facts about Digital Marketing

5 Important Facts about Digital Marketing 1. The average person now spends more time browsing online than watching TV or reading newspapers. That’s a very important stat. Are you investing enough in your online presence? 2. By 2019, advertising on mobile devices,...
Is your Website Mobile-friendly?

Is your Website Mobile-friendly?

A mobile website is one that has been designed to be responsive. This means the site can detect what kind of mobile device it is being viewed on.  It then adapts itself to fit and function properly on the device. Here are 5 reasons why you should have a mobile site:...