Ways to Grow Your Business through Storytelling

Get the attention of your audience through unique and authentic storytelling! “A story can cross the barriers of time – past, present, future – and allows us to experience the similarities between ourselves and through others,” says Andrew Stanton, a filmmaker at...
The Importance of Customer Lifetime Value

The Importance of Customer Lifetime Value

When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but...

Effective Social Media Marketing Involves Two-way Conversations

Your social media marketing initiatives must be built on building a dialogue, where YOU speak and listen to your audience and responding to their wants and needs. Get them to talk. Then so can you listen and respond. Is your brand into monologues in social media? It...
Monitor your Online Reputation with Google Alerts

Monitor your Online Reputation with Google Alerts

Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep a good reputation by being honest, transparent, setting clear expectations for your...
Beat Bigger Brands and Boom your Business

Beat Bigger Brands and Boom your Business

Are you a Small Local Business? Being small doesn’t matter when you are offering bigger value and personalized services. What you need is to become more visible online to people looking for what you provide. What are the advantages of being a small, local business...
Why do Digital Marketing Campaigns Fail?

Why do Digital Marketing Campaigns Fail?

Do you recognize any of the following signs? 1. You’re not visible on search engines and if you are visible, no one clicks to visit your website. 2. If visitors do click through and visit your website, they leave almost immediately. 3. You’re getting clicks, and...