12 Ways to Promote Your Business in 140 Characters or Less

12 Ways to Promote Your Business in 140 Characters or Less

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account. Twitter is a great platform to boost your business. We at IYBS Local are equipped with the knowledge and resources to...
How to Leverage Digital Word-of-Mouth Marketing for Your Business

How to Leverage Digital Word-of-Mouth Marketing for Your Business

Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings. One thing to remember when it comes to word-of-mouth is...
BrightLocal Report: Ask, and You Shall Receive Reviews

BrightLocal Report: Ask, and You Shall Receive Reviews

Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to....
Does Social Media Marketing Work?

Does Social Media Marketing Work?

LinkedIn has 467 million users. That’s a huge audience. Facebook has an astonishing 2 billion daily users. There are 974 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested...
How Long It Does Take to See the Results of Digital Marketing

How Long It Does Take to See the Results of Digital Marketing

This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should...
How Much Should Your Marketing Budget Be?

How Much Should Your Marketing Budget Be?

Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20%...