Make the Most of Your Ads By Choosing Your Audience

Make the Most of Your Ads By Choosing Your Audience

Building a following on Facebook takes a huge amount of time and effort, and after all that, your posts can still get lost in the shuffle!  Using Facebook Ads you get to build your perfect audience by location, age, gender, and interest. You can also use your Facebook...
Avoid these Online Advertising Pitfalls

Avoid these Online Advertising Pitfalls

At IYBS Local, we are veterans when it comes to PPC (Pay-Per-Click) campaigns. We see so many small businesses make mistakes when they are getting started.  Here are a few you should avoid: 1. Failure to Identify a Realistic Budget. When you start a new campaign, you...
Tracking Your Customers Will Lead to a Winning Conversion Path

Tracking Your Customers Will Lead to a Winning Conversion Path

Of course, you want to be getting the most conversions possible using your website! But how do you know what your potential customers are looking for? You can study how your customers are currently interacting with you. We want you to take some time right now to...
5 Linkedin Tools that Can Help Grow Your Business

5 Linkedin Tools that Can Help Grow Your Business

Did you know that in addition to helping you connect with other professionals, LinkedIn has many useful tools solely to raise awareness of your business and to increase its reach?  Here are 5 of those tools: 1. Sponsored Content – Appear in the LinkedIn Feed and...
Seven (7) Digital Marketing Trends

Seven (7) Digital Marketing Trends

Here are 7 digital marketing trends from Venngage you might want to take a look at:  1. Content marketing is still the dominant technique. 2. Top 3 B2C content priorities: a) providing engaging content; b) utilizing visual content; c) measuring content results 3....
Choosing the Right SEO Provider for Your Business

Choosing the Right SEO Provider for Your Business

Using search engine optimization (SEO) can increase traffic to your website and ultimately increase the sales for your business. But how do you know which SEO provider is the best choice for you? Here are a few things to look for in a provider. First, make sure the...