The Local SEO landscape has evolved dramatically over the years. As a business owner, it's your job to keep up with the latest trends to remain competitive on the SERPs. Failing to stay ahead of the curve can result in lost business and missed opportunities....
Many small business owners have a love/hate relationship with Google. Yes. They love it when their business is listed on the first page search results on Google. Yes. They love it when a visitor comes to their website or business from a Google search. But then...
What is Search Engine Optimization (SEO)? SEO is the process of improving the visibility (ranking) of a website via natural searches on the internet by using search engine friendly elements such as relevant ‘keywords’ that best describe your business. Consider these...
How do you determine what your potential customers are typing in Google Search? If you have no idea what terms they are searching for then you don’t know what keywords to use for your optimization. Keyword Research allows you to gain intelligence on the actual...
How often should an SEO Audit be completed for your business? Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. An SEO Audit performed by an independent marketing consultancy, like IYBS Local, will give you the...
SEO is the process of improving the visibility (ranking) of a website via natural searches on the internet by using search engine friendly elements such as relevant ‘keywords’ that best describe your business. Consider these facts: 1. Ninety-nine percent of customers...
