How to Market Your Online Reputation
Use Your Online Reputation to Grow Your Business
Now that you’ve built your online reputation and are managing it quite well, it’s time to put all of your hard work to grow your business.
These pages are a work in progress. As we find more material to help you market your business, the page will be updated.
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The 7 Fundamentals of Reputation Marketing
The Voice of the Customer is a powerful tool for any brand, so make sure that you use it to your advantage. If happy customers are raving about your product or the in-house experience, be sure to share their reviews on social media.
If you have a website or newsletter, carve out some digital real estate to tell more people about the experience of those who love your brand.
Updated listings help your customers and potential customers find you.
Google allows you to add posts, products, and services on your business profile. Fully complete as much information as possible on the listings that you submit your business to.
Put Your Customer Reviews on Video
People like to know who they are doing business with so why not add photographs and videos of you, your business and your employees. Give your company a face your clients can relate to and get to know. It has far more impact on the relationship that you have with your customers than an anonymous website. If you tag your pictures with keywords and your company name they will even have an effect on your search engine ranking.
Using your customer reviews using video is an excellent way to promote your business. If you can get your best customers to write or create a video testimonial, have them mention the service they received and comment on their experience. Believe it or not, these videos can actually show up on Google search results.
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What Business Growth Tools Do I Get?
Executive Report – Connect your Google My Business, Google Analytics and Facebook accounts for insight into how many people are interacting with your brand online!
Social Marketing – Compose social media posts for both Facebook and Google My Business from a single social media composer, even schedule posts for the future.
Reputation Management – Lets you know when new reviews come in and allows you to respond from one place.
Listing Builder – Ensure your business hours of operation are up to date.
and more! Get the details here.
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