The Importance of Customer Lifetime Value

The Importance of Customer Lifetime Value

When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but...
15 Strategies to Boost Your Website’s Conversion Rate

15 Strategies to Boost Your Website’s Conversion Rate

Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate: 1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever...
3 Ways to Get More 5-star Reviews!

3 Ways to Get More 5-star Reviews!

Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star...
The Voice of Your Customers is a Valuable Marketing Tool

The Voice of Your Customers is a Valuable Marketing Tool

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business. But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly)...
Is Your Website Mobile-Friendly?

Is Your Website Mobile-Friendly?

Just about everyone has some sort of mobile device, be it a tablet, smartphone or laptop.These people are also searching for a business that offers your services. If your site does not function properly on their variety of devices, they won’t waste time trying to make...
Monitor your Online Reputation with Google Alerts

Monitor your Online Reputation with Google Alerts

Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep a good reputation by being honest, transparent, setting clear expectations for your...
5 Easy Ways to Better Engage Your Audience

5 Easy Ways to Better Engage Your Audience

Every time a user comes to your website or social media page you have the opportunity to interact with them and turn them into lifelong customers! We want your customers to enjoy coming to your page and to look forward to viewing your content. So that leaves us with...
How Video Marketing and YouTube Can Help Your Business Boom

How Video Marketing and YouTube Can Help Your Business Boom

It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too. But what about YouTube? With over 30 million daily viewers, YouTube...
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