How do you determine what your potential customers are typing in Google Search? 

If you have no idea what terms they are searching for then you don’t know what keywords to use for your optimization.

Keyword Research allows you to gain intelligence on the actual words potential customers are searching and how big the monthly traffic is for those search terms.

It also allows you to know what keywords to target for your SEO campaign.

Using Keyword Research ensures a targeted SEO campaign.

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