As a business owner I’m sure you’ve received calls from marketers telling you that your business listings are not correct or that the information has changed. And you’re probably wondering if this is necessary at all. I mean how much difference can building local business listings really make, right?
Well according to some of the latest statistics and recent article by Bright Local, you might want to take another look at how your business showsup when someone searches for you online. Now, the survey shows proof that local citations do indeed give your online assets an added boost, and on today’s “How To”Tuesday, we’re going to talk about why building your local business citations are worth a second look.
Let’s start with the short and sweet definition of a local citation. A local citation is simply where your company is mentioned on other websites and places found on the internet, going deeper, citations are a mention of your business name, address and phone number on other web pages, even if there’s no link to your website. [Read more…]