Avoid these Online Advertising Pitfalls

At IYBS Local, we are veterans when it comes to PPC (Pay-Per-Click) campaigns. We see so many small businesses make mistakes when they are getting started.  Here are a few you should avoid: 1. Failure to Identify a Realistic Budget. When you start a new campaign, you...

How PPC can Compliment SEO for Better Results

There are many reasons why you should use AdWords Pay-per-click Marketing: 1. It’s an effective way to achieve instant traffic 2. It’s cost-effective 3. It gives you fast, measurable results However, did you know that using PPC hand-in-hand with SEO can increase the...