Do I Really Need a High-Converting Website For My business?
Most business owners think that their website is just a place to visit to prove that you really exist; a billboard of sorts. So the prettier the website, the better, right? Not..
Did you know that your website is the number one marketing asset in your business?
Your website is your salesperson that works for you 24/7.
Would you hire a salesperson to simply stand and hold a sign with your business name on it? (Granted, there are some businesses that hire folks to do just that).
As a past restaurant owner, I couldn’t stand to see my dollars standing around not working. I made sure there was always something to do. I’m sure that you feel the same way too…
So why wouldn’t you want your website to do the job the right way?
What if you could REALLY get quality leads from your website?
Imagine getting a steady flow of customers just from your high-converting website! Is this really possible?
What bells and whistles do I need? More importantly, “How much is this going to cost me?” Right?
Over the next few days, I’m going to share with you 7 strategies that you could use to turn your
website into a High-Converting Website that is a Lead Machine for your business! If you know your way around a computer and can do your own website updates, you could accomplish most of these strategies at the cost of your own time.
I know that many of my clients rarely visit their own websites once the web design has been completed. So the first thing I will say is “Go to your own business website right now”.
Look at it… What do you see?
Now, Let’s start working on creating a high-converting website that will work for you…
Strategy #1 Your Website Should Be Optimized for Mobile
The first strategy to create a high converting website should sound familiar. You’ve probably heard that most people access your website via mobile (if you didn’t know that, take a look around and see how many people are on their mobile phones right now…)
Got your mobile phone handy? Look at your website on your phone.
If you don’t have a mobile phone by chance or don’t have it handy, visit Google’s Mobile-Friendly Test site on your desktop or laptop, type in your business url (your domain name, example: http://yourbusiness.com), and Google will let you know if you pass muster.
If you didn’t pass, you might want to start making those changes now because this is an important strategy and may be why you’re not seeing any action from your website.
Google launched “Mobilegeddon” a few years ago, so if you can look at your website on your phone and you don’t have to squeeze and pinch to move around, you may be good on this strategy.
According to the powers that be, Google rolled out a ranking signal boost to benefit mobile-friendly websites back in May of this year as well so now is the time to get your website optimized for mobile.
So how do you Optimize for mobile, you say?
Here are some Best Practices:
- Stay away from long forms. If you can, turn them off (mobile) altogether or create a short form that fits fat fingers.
- Design site for mobile eyes and fat fingers
- Stay away from Pop-ups and Flash-driven videos and animations
- Optimize titles and meta descriptions- The shorter the better. Find effective ways to say it with less words.
- Optimize for local search by including your standardized NAP (name, address, and phone number) That means having the same information as your Google My Business
- Create mobile content to capture the Micro Moments that your customer experiences.
The point is to make the mobile experience smoother and easier. Give your customers the shortcut to getting what they need. If you offer chiropractic services, think of the journey a prospect or patient would take when they are looking for information, ready to make an appointment, or simply want some questions answered. Big cold buttons that lead them to the exact result in the shortest amount of time is what “optimizing for mobile” really means.
We’ll discuss more Strategies to Get a High Converting Website over the next few days.