But how do you know what your potential customers are looking for?
You can study how your customers are currently interacting with you. We want you to take some time right now to answer these questions about your current website traffic:
– What percent of your visitors are converting?
– How high is your bounce rate?
– Which pages are most visited? Which pages do they spend most of their time on?
– What’s the winning conversion path?
You can use the answers to each of these questions to begin to tweak your digital marketing plan and raise your website’s conversion rate.
For help with tracking your customers, email Annette Washington-Goff at [email protected]