Find Your Facebook Marketing Button, then Turn On The Profits!
It’s amazing how many business owners still believe that their clients are not on Facebook? I can’t say how many times I’ve heard that Facebook is “just for gossip” and is “irrelevant to my business”. Well if Facebook’s latest move doesn’t crush that thought, then most likely, nothing will. Let’s go over the specifics:
To start, look at this quick rundown of features that Facebook offers to enhance your Facebook Marketing campaigns:
- Start Order – restaurant order processing with delivery.com or Slice.
- Book Now – appointment booking with Booker, BookingBug, Front Desk, HomeAdvisor, Microsoft Bookings, MyTime, Pingup, Schedulicity, Setster and Simplybook.me.
- Get Quote– request a quote for your service via Porch or TalkLocal.
- Buy Tickets – selling event tickets with EventBrite and Ticketmaster.
- See Showtimes– providing show schedules and selling movie tickets with Fandango.
1. Facebook offers a local service finder. Similar to Yelp, potential customers can search for a local service right on Facebook.
2. Facebook has added a Recommendations feature that appears automatically when someone writes a status update asking advice about where to go or what to do. Smart huh? If they have recommendations turned on, a “request for suggestions” will appear in the news feed. Any comments will show with a map and a bookmark.. Now that’s food for thought to use in Facebook Marketing, don’t you think? They even have a stand-alone events app that allows visitors to discover local events.
3. Facebook has already added a tabbed mobile layout that displays storefront Sections that allows users can shop for products or view a list of services that businesses like yours offers. And if you haven’t noticed, the Calls to Action are much bigger and located right beneath the cover image. Using that Call to Action button is a good strategy for your Facebook Marketing campaigns.
4. In this latest addition from Facebook hits the nail on the head for local restaurants and other delivery services. Potential customers can now order online through Facebook. Yup, you heard right, Facebook has teamed up with Delivery.com to allow customers to order right from their Facebook page.
Note: As of right now, there are no eating places in the Puget Sound Area, but this is also an opportunity if you want to jump on board. Just visit Delivery.com and see how you can be added to the list. Looks like there are are openings for places like restaurants, pharmacy, grocery store, hardware, pet store, laundry/dry cleaning, even wine, beer, and liquor. Worth checking out don’t you think? This opens the door for an excellent, well-built Facebook Marketing campaign especially if you are one of the first to jump on board.
Okay, so far you’ve seen at least 5 reasons why you should turn on that Facebook marketing button. Now let me share a few pointers on how to get it done.
To take advantage of the local service finder (that Facebook has not “officially” released); you can find it here: https://www.facebook.com/services. According to an article on socialmediaexaminer.com which states that “there are no specific guidelines as to how the Facebook algorithm determines which local businesses to show, after several searches, you can determine it’s based on the following:
- Where the local business is located
- Matching keywords in the local business page’s name, description and category
- The overall average star rating of the local business
- The number of ratings the local business has received
- The recency of the latest review
- The number of check-ins for the local business
- Previous interactions between the local business page and the customer
- Connections between customers and people who check in, rate and review the local business
Mobile users can access Facebook Professional Services from their device’s browser.”
So for best guess, I would think you need to get your customers to leave a review on Facebook and make sure that your information is completely filled out using keywords that tell Facebook what type of business you are and the services you offer.
You can take advantage of the “Recommendation” feature and the “Storefront” features by making sure that your information is complete, uses keywords, and your Call to Action Tab sends visitors to a place that solves the problem for them. If a visitor clicks on the “CTA” (call to action) button on your Facebook page, make sure that button sends them to the answer to their problem. For instance, If you are a Restaurant, why not have the CTA button on your Facebook page go straight to the menu, specials of the day, or to your online order page? For a Dentist or other healthcare provider, you can send them to a page that offers specials, hours of operation, or click to call. The point is, don’t just send them to your website home page if it doesn’t solve any problems for the visitor. They won’t click around to find the answer, they’ll just move on to your competitor. If you’re interested in learning more about Reputation Marketing, check out this information on how to grow your business with your excellent reputation.
If you own a restaurant, this latest update from Facebook will tickle your toes! Imagine being among the first (at least for right now) to allow potential customers to order right from their Facebook page! Many people are on Facebook right before and during lunch as well as around dinner time. Use a strong Facebook marketing strategy to take advantage of this opportunity by creating a Facebook Menu from which they can easily order. Create specials based on events or days of the week that people on Facebook talk about like Throw back Thursdays (TBT), for instance. Just think of the different strategies you could put into play to drive customers to your restaurant as well.
These services not only benefit restaurants, but whatever your niche or industry, there’s a good chance that at least 88% of your customers can be found on Facebook. If you don’t believe me, try this: start a business ad account on Facebook and add your current email list to your target audience. Facebook will add any of your customers who have a Facebook page to your list. Test it and see how many of your customers are already on Facebook.
Now it’s your turn to dust off that Company Facebook page that somebody told you to setup. Pimp it out to make it look appealing, add your Call to Action, invite your customers to like you, and if you are a business that offers delivery, get yourself to Delivery.com and become one of the first in the area to start getting orders from Facebook.
To Your Online Marketing Success!