Websites & Domains FAQ

Domain Name Registrar

A domain name registrar is a company that manages the reservation of Internet domain names. A domain name registrar must be accredited by a generic top-level domain (gTLD) registry or a country code top-level domain (ccTLD) registry. A registrar operates in accordance with the guidelines of the designated domain name registries. -Wikipedia

The domain is the name by which a website is identified. The domain is associated with an IP address. A domain can be purchased with any combination of letters, hyphens (-), and numbers (though it can’t start with a hyphen). Depending on the extension (.com, .net, .org, etc.), a domain can be up to 63 characters long. It consists of the second-level (“designtlc”) and top-level domains (“com”), separated by a dot. Top level domains reflect the type or location of the website: .com (commercial), .gov (government), .edu (education), .hu (Hungary), .plumbing, .pizza, etc. Websites need to be registered with the ICANN (Internet Corporation for Assigned Names and Numbers), and agencies provide the registration service for a fee (usually about $15 per year). The company used to register your domain name is called the Registrar. -designtlc.com

Website Hosting

A computer that stores and serves web pages over the Web. Most people rent web space for their website from specialist ‘Hosting’ providers, such as GoDaddy, Bluehost, WPEngine, Liquid Web and Flywheel. A web server has software installed and networking capabilities that allow it to host web sites and pages and make them available to internet users located elsewhere. -designtlc.com

The domain is the name by which a website is identified. The domain is associated with an IP address. A domain can be purchased with any combination of letters, hyphens (-), and numbers (though it can’t start with a hyphen). Depending on the extension (.com, .net, .org, etc.), a domain can be up to 63 characters long. It consists of the second-level (“designtlc”) and top-level domains (“com”), separated by a dot. Top level domains reflect the type or location of the website: .com (commercial), .gov (government), .edu (education), .hu (Hungary), .plumbing, .pizza, etc. Websites need to be registered with the ICANN (Internet Corporation for Assigned Names and Numbers), and agencies provide the registration service for a fee (usually about $15 per year). The company used to register your domain name is called the Registrar. -designtlc.com

Website URL
Stands for Uniform Resource Locator. A site’s URL is its address, the item that specifies where on the Internet it can the found. -designtlc.com
What is the difference between Digital Marketing and Online Marketing?
These terms may seem confusing to most, but there are specific differences between digital marketing and online marketing. Digital marketing is more of an umbrella term that covers any type of marketing that requires the use of electronic media, including online marketing.

Some digital marketing examples would be television, mobile phones, electronic billboards, text messaging, or mobile apps. These do not need the Internet to work.

Some examples of online marketing include email marketing, pay per click advertising, search engine optimization or social media marketing.

The main difference is that online marketing requires the Internet for it to work, whereas digital marketing strategies involve electronic devices or the Internet. -investopedia.com

Can social media marketing really help my business?
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. -zenmedia.com
What is SEO and how do I add this to my website?
SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results.

The benefits are obvious: free, passive traffic to your website, month after month. -ahrefs.com

The key with SEO is to make your website relevant to the things that people are searching for. So if your website is for your bike shop in Seattle, you will need to setup your website so that Google can easily associate search terms like “bikes” and “Seattle” with your website. -website.com

A great guide for more information is ahrefs.com’s Beginners Guide to SEO Success