As you may know, Pay-per-click Marketing (aka PPC) is a strategic way of achieving instant traffic to your website. Since you only pay for the clicks, PPC is cost-effective and it gets you fast, measurable results which translate to more customers. The downside to...
How often should an SEO Audit be completed for your business? Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. An SEO Audit performed by an independent marketing consultancy, like IYBS Local, will give you the...
Finding a reliable SEO provider to ensure an increased flow of traffic to your website is crucial to your business’s success. Here are a few tips from our expert Annette Washington-Goff to help you find the perfect provider for you. First, is your potential provider...
In this digital age, search engine optimization (SEO) is a key component of your business’s online success. SEO is a long-term solution to keep your business at the forefront. Successfully executed SEO campaigns for your website provide perpetual growth by driving...